What are cookies?

At Mercury Edutech Academy, we value your privacy and are committed to being transparent about how we use cookies and similar technologies on our website. This page explains what cookies are, how they work, and why we use them to enhance your browsing experience

1. Understanding Cookies

Cookies are small text files that are stored on your computer, smartphone, or tablet when you visit a website. These files help websites remember information about your visit — such as your preferences, login details, and browsing activity — so that your next visit can be smoother and more personalized. Cookies are designed to make your online experience more convenient and efficient by allowing websites to recognize your device and respond accordingly.

2. Types of Cookies We Use

Mercury Edutech Academy uses different types of cookies to provide functionality, analyze website performance, and improve user experience.

a. Essential Cookies

These cookies are necessary for the website to function properly. They enable basic operations such as page navigation, secure login, and form submission. Without these cookies, some parts of the website may not work as intended.

b. Performance Cookies

These cookies help us understand how visitors use our website by collecting information about pages visited, time spent on each page, and any errors encountered. The data collected is aggregated and anonymous, helping us improve our website’s performance and usability.

c. Functionality Cookies

Functionality cookies remember your preferences and choices — such as language selection, region, or login information — to provide a more personalized browsing experience.

d. Analytics and Tracking Cookies

We use analytics tools (such as Google Analytics) to understand how users interact with our website. These cookies help us analyze traffic sources, popular pages, and user behavior so we can continuously improve our content and services.

e. Advertising and Third-Party Cookies

Some cookies are set by third-party services that appear on our website — such as embedded videos, social media sharing tools, or advertisements. These cookies may track your browsing activity across different websites to display personalized ads.

3. Why We Use Cookies

We use cookies to:

• Ensure the website operates efficiently and securely.

• Enhance your browsing experience by remembering your preferences.

• Measure and improve the website’s performance.

• Provide relevant educational content and marketing materials.

• Understand how users interact with our training courses, programs, and resources.

4. Managing and Disabling Cookies

You have full control over how cookies are used. Most web browsers allow you to:

• Accept or reject cookies by default.

• Delete cookies stored on your device.

• Receive notifications before cookies are stored.

Please note that disabling certain cookies may affect website functionality and your overall experience. You can manage your cookie settings through your browser’s privacy or security options. For more detailed guidance, visit your browser’s help page.

5. Third-Party Cookies

Some cookies on our site are placed by trusted third-party partners to provide additional features or analytics. We do not control these cookies directly, and we recommend reviewing the privacy and cookie policies of those third parties for more information about their data practices.

6. Changes to This Policy

Mercury Edutech Academy may update this “What Are Cookies” section from time to time to reflect changes in legal requirements or website functionality. Any updates will be posted on this page with a revised “Last Updated” date.

7. Contact Us

If you have any questions about our Cookie Policy or how cookies are used on the Mercury Edutech Academy website, please contact us at:

info@mercuryedutechacademy.com

Types of Cookies We Use and Their Purpose

At Mercury Edutech Academy, we use different types of cookies to ensure that our website functions seamlessly, offers personalized experiences, and provides meaningful insights to continuously improve our educational services. Each type of cookie serves a specific purpose — from ensuring essential site functionality to enhancing performance and delivering relevant content.

1. Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core operations such as secure login, page navigation, and access to protected areas of the site (such as student dashboards and faculty portals). Without these cookies, certain parts of the website may not operate correctly.

Purpose:

• Enable secure logins and maintain session integrity.

• Allow access to course materials and learning management systems.

• Support secure online payments or enrollment confirmations.

Examples:

• Session cookies

• Authentication cookies

Note: These cookies do not collect any personal information that could identify you.

2. Performance Cookies

Performance cookies help us understand how visitors interact with our website by collecting anonymous information about page visits, navigation flow, and loading times. This data enables us to optimize user experience and identify areas for improvement.

Purpose:

• Track overall website performance and uptime.

• Identify broken links or navigation issues.

• Measure the effectiveness of new features and content updates.

Examples:

• Google Analytics cookies

• Website speed and performance tracking cookies

3. Functionality Cookies

Functionality cookies enhance the usability of our website by remembering your preferences and custom settings. They allow you to enjoy a consistent and tailored browsing experience each time you visit our site

Purpose:

• Remember login details, selected language, and region.

• Save course progress and display previously viewed content.

• Maintain customized display settings or user interface preferences.

Examples:

• User preference cookies

• Language selection cookies

4. Analytical and Statistics Cookies

Analytical cookies collect data that helps us analyze how visitors use our website and interact with our educational content. This insight is vital for us to refine our digital learning ecosystem and ensure our resources remain engaging and accessible.

Purpose:

• Measure traffic sources, bounce rates, and time spent on each page.

• Evaluate the performance of our online training materials.

• Generate statistical reports that guide our content and service improvements.

Examples:

• Google Analytics

• Hotjar or similar tools for user interaction heatmaps

5. Marketing and Advertising Cookies

Marketing cookies are used to deliver personalized advertisements and promotions that are relevant to your interests. They help us communicate the right educational opportunities — such as upcoming courses, certification programs, or webinars — based on your previous visits or expressed interests.

Purpose:

• Display ads tailored to your interests.

• Measure the success of marketing campaigns.

• Limit the frequency of repeated ads.

Examples:

• Google Ads remarketing cookies

• Facebook Pixel

• LinkedIn Insight Tag

Note: We do not sell or share personally identifiable data with advertisers. These cookies simply help us deliver better-targeted messages.

6. Third-Party Cookies

Our website may include features from third-party providers that use their own cookies. These cookies may come from platforms such as YouTube (for embedded video tutorials), Zoom (for virtual classes), or social media integrations (for sharing updates or joining online communities).

Purpose:

• Enable interactive multimedia features.

• Facilitate video streaming or live session participation.

• Allow content sharing on social media platforms.

Examples:

• YouTube or Vimeo cookies for video playback.

• Zoom cookies for webinar authentication.

• Social sharing widgets (Facebook, Instagram, LinkedIn).

7. Security Cookies

Security cookies are vital for protecting user accounts and ensuring a safe browsing experience. They help detect malicious activity and prevent unauthorized access to user data.

Purpose:

• Identify unusual login attempts or bot activity.

• Protect personal and payment data during transactions.

• Enhance overall site security and integrity.

Examples:

• CSRF (Cross-Site Request Forgery) protection cookies

• Secure session verification cookies

How we use Cookies?

At Mercury Edutech Academy, cookies play an important role in ensuring that our website functions efficiently and provides a smooth, personalized user experience. This section explains how we use cookies, what information they collect, and how that information helps us improve our services and your interaction with our learning platform.

1. To Improve Website Functionality

We use cookies to enable key features of our website such as:

• Account access and login sessions – Cookies help identify your session so you can securely log in to your student or faculty portal without having to re-enter credentials on every page.

• Course enrollment and navigation – Cookies allow you to easily move between course modules and retain progress information.

• Preferences storage – Your language, region, or theme preferences are stored in cookies, so you enjoy a consistent browsing experience each time you visit.

2. To Analyze and Enhance User Experience

Cookies help us better understand how visitors use our website — including which pages are most visited, how long users stay, and where they might encounter navigation issues. By analyzing this anonymous data, we can:

• Identify and fix performance bottlenecks.

• Optimize page content and design for better engagement.

• Improve the layout and accessibility of learning materials.

• Introduce new features based on user interaction data.

3. To Personalize Content and Learning Experience

Cookies allow us to deliver a more personalized user experience by:

• Displaying course suggestions and educational programs based on your past interests.

• Remembering your previously viewed pages and recommendations.

• Offering customized training paths for returning learners.

• Sending relevant notifications and updates related to your areas of study.

4. For Marketing and Promotional Purposes

We may use certain cookies to deliver advertisements or promotional messages that are relevant to your interests.

These may include:

• Displaying targeted ads about our latest courses, webinars, and certification programs.

• Measuring the effectiveness of our marketing campaigns.

• Collaborating with trusted partners (like Google or Facebook) for remarketing or outreach initiatives.

Note: We never share personally identifiable information with advertisers. All data collected through cookies is anonymized and used solely for analytical or promotional optimization.

5. For Security and Fraud Prevention

Cookies are also used to maintain the integrity and security of our website. They help us:

• Detect and prevent unauthorized logins or suspicious activity.

• Safeguard your personal information and course-related data.

• Ensure secure payment transactions for course enrollments.

6. For Third-Party Integrations

Our website integrates several third-party tools and services to enhance your learning experience. These services (such as video players, live chat systems, or analytics tools) may set their own cookies when you use them on our website. Examples include:

• YouTube or Vimeo for embedded video lectures.

• Google Analytics for performance tracking.

• CRM and ERP systems for student data management and communication.

We ensure all third-party cookies used on our site comply with applicable data protection and privacy standards.

7. Your Control Over Cookies

You can choose to accept, reject, or modify cookie settings at any time through your browser’s configuration options. However, please note:

• Disabling essential cookies may impact site performance.

• Some personalized services or preferences may not be retained.

We respect your right to privacy, and you can always revisit or adjust your cookie preferences using the “Cookie Settings” option available on our website footer.

8. Updates to Cookie Usage

As we expand our educational offerings and integrate new technologies, the way we use cookies may change. Whenever updates occur, this page will be revised, and the “Last Updated” date will be clearly indicated.

Contact Us

If you have any questions or wish to know more about how Mercury Edutech Academy uses cookies, please reach out to us at: info@mercuryedutech.com

How to Manage or Disable Cookies

You have full control over how cookies are used while browsing the Mercury Edutech Academy website. Most web browsers automatically accept cookies, but you can modify your browser settings at any time to block or delete them. However, please note that disabling certain cookies may limit your access to specific website features, such as secure login areas, saved preferences, or personalized learning dashboards.

Managing Cookies in Your Browser

Below are links to guides for managing cookies in popular browsers:

• Google Chrome: Manage cookies in Chrome https://support.google.com/chrome/answer/95647

• Mozilla Firefox: Manage cookies in Firefox https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

• Microsoft Edge: Manage cookies in Edge https://support.microsoft.com/en-us/help/4027947

• Apple Safari: Manage cookies in Safari https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac

If you are using another browser, please refer to its “Help” section for cookie management instructions.

Opting Out of Analytics and Advertising Cookies

If you wish to opt out of data collection for analytics or advertising purposes, you can use the following resources:

• Google Analytics Opt-out Browser Add-on

• Network Advertising Initiative Opt-out Page

• Your Online Choices (EU)

These tools allow you to control how your data is collected and used by third-party advertising networks.

Your Consent

By continuing to use our website, you consent to the use of cookies as described in this policy.

If you do not agree to our use of cookies, please disable them in your browser settings before continuing to use our website.

We encourage all visitors to read this policy carefully to understand how cookies enhance your experience and how you can control them.

Updates to This Cookie Policy

Mercury Edutech Academy may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our operational practices. All updates will be posted on this page with a revised “Last Updated” date. We encourage you to review this page periodically to stay informed about how we use cookies.

Last Updated: October 2025

Contact Us

If you have any questions or concerns about our Cookie Policy or data protection practices, please contact us:

Mercury Edutech Academy Email:info@mercuryedutech.com Website:www.mercuryedutech.com Address:“DEEPAK TOWERS” 10-C; Near Head Post Office; North Car Street; Nagercoil – 629 001

We are committed to protecting your privacy and ensuring a transparent, secure, and valuable learning experience for all our users.